10 Jay Street
When 10 Jay’s spectacular facade was coming to life on Dumbo’s prime waterfront, it was clear that a dynamic brand identify and inventive materials would be needed. That’s why 12 Locks was brought in. 12 Locks created a look and feel reflecting ODA’s jagged glass facade. The website we designed has minimalism at its core. We used interactive stacking plans to showcase 10 Jay’s extraordinarily large working spaces.
But the real piece de resistance is the magical pop-up cardboard sculpture of 10 Jay and its surroundings which was sent to 500 brokers in NYC.
Brand Identity, Website, Brochure, Pop Up Box
Client: Glacier Group, Triangle Assets